And I wanted to make sure I could help other e-commerce stores do the same as well,” he says, going on to leave his job at Amazon in June to go full time on Hypotenuse. “I decided to use my background in machine learning to kind of automate this process. So he had the technical smarts to tackle the problem himself. Wong had been working for Amazon, as an applied machine learning scientist for its Alexa AI assistant.
“But we knew how much description and copy affect conversions and SEO so we couldn’t abandon it.” We were extremely frustrated with the process when all we wanted to do was to sell products,” he explains. “It took forever to write effective copy.
Discussing his startup on the phone from Singapore, Hypotenuse AI’s founder Joshua Wong tells us he came up with the idea to use AI to automate copywriting after helping a friend set up a website selling vegan soap.